The Business that almost didn't make it

THE BUSINESS ALMOST DIDN’T MAKE IT

August 17, 202611 min read

THE BUSINESS ALMOST DIDN’T MAKE IT


There was a point when I honestly did not know whether my business was going to survive what was happening to me.

Not because I stopped caring about it.

Not because I ran out of ideas.

Not because the work no longer mattered.

The problem was that my life, my vision, my mental health, and my ability to work had all changed faster than my business had learned how to change with me.


For years, I had built my company around one very capable person: me.

I could write the copy, communicate with clients, create plans, organize projects, troubleshoot problems, teach, sell, follow up, and keep all the moving parts in my head. Even when I had people around me, I took pride in knowing I could still do everything myself if I had to.

That felt like security.

If someone quit, I could cover it.

If a task fell through, I could fix it.

If something needed to happen quickly, I did not have to wait for anybody.

Then my remaining vision declined rapidly, and that version of security disappeared.

Suddenly, I could still have the idea, but I could not always complete every step needed to bring it to life.

I could write content, but I might need somebody else to place it into the right document.

I could create a campaign strategy, but I might need help reviewing the graphics.

I could tell someone exactly what an email should say, but then I had to wait for someone else to send it.

I could begin a project and then hit a visual step I could not complete on my own.

My workday became a series of unfinished relays.

I would carry the baton as far as I could, hand it to someone else, and then wait

That waiting was one of the hardest parts.

I am naturally independent. I like moving quickly. I like getting things done. I like knowing that when I decide something needs to happen, I can take action.

But during that season, everything depended on someone else’s availability.

If nobody was there to help, work stopped.

If someone was busy, the project stopped.

If I could not see a piece of the process, the project stopped.

That did not only hurt productivity. It hurt revenue. It hurt momentum. It hurt my confidence. It hurt my sense of who I was.


Work has always been more than a paycheck for me.

I love building things. I love helping people. I love watching an idea become a business, a program, an event, a course, a team, or a real opportunity for somebody else.

When I could not work the way I wanted, I did not just feel less productive.

I felt less like myself.

By the end of last year, I was exhausted.

My vision had changed. My routines had changed. My appearance had changed. My independence had changed. My business had changed, but not enough. I was trying to manage all of that while also being a wife, a mother, a daughter, a business owner, and the person who usually holds everything together.

And then December came.

December has always been a difficult month for me emotionally. My birthday is in December, and I am usually the planner in my family. I make sure everybody else has a good birthday. I think about the holidays. I organize things. I make moments feel special.

But there is not always someone doing that for me.

So even in a normal year, December can leave me feeling forgotten or let down.

That year was not normal.

I was already grieving my vision. I was already frustrated by how difficult it had become to work. I did not feel supported in all the ways I needed. My business was struggling to keep pace with my new reality, and I did not yet have the systems or people in place to make it sustainable.

Everything felt heavy at the same time.

I was sad about my health.

I was sad about my birthday.

I was sad about the holidays.

I was scared about my business.

I was angry that I could not just sit down and work my way out of the problem the way I normally would.


That is when I began to understand how depressed I had become.

I am not naturally someone who thinks of herself as depressed. I am usually the one finding the solution, making the plan, encouraging everyone else, and pushing forward.

But during that season, it became hard to get out of bed.

It became hard to leave the house.

It became hard to imagine that anything was going to feel normal again.

There were moments when I genuinely wondered whether I could keep the business going.

That scared me because this business is not just something I do.

It represents years of work.

It represents clients I have served.

It represents my ability to provide.

It represents my purpose.

It represents the impact I still want to make.

And still, I was close to feeling too defeated to continue.

What helped me was not one grand breakthrough.

It was people, treatment, tools, and a plan.

First, there were three women who served as my accountability partners.

I sent them messages when I was angry. I called when I was overwhelmed. I told them when everything felt terrible and when I did not know what to do next.

They did not try to fix my vision.

They did not throw motivational quotes at me.

They did not tell me to be grateful or remind me that somebody else had it worse.

They listened.

They encouraged me.

They helped me decide that in the new year, I would go to therapy and be open to medication if that was what I needed.

That mattered because sometimes the people who help save your business are not the ones doing business tasks.


Sometimes they are the people who help save you from disappearing inside the pressure.

I found a therapist who understood how overwhelmed I was.

I learned coping strategies, including box breathing. I would inhale for four, hold for four, and exhale for four until my body and thoughts slowed down enough for me to think.

That sounds simple, but when your mind is full of fear, anger, grief, and worst-case scenarios, creating a few seconds of calm can be the difference between reacting and making a decision.

I also accepted medication.

I know some people are uncomfortable talking about that. I am not.

Medication did not change who I was.

It did not erase my personality.

It did not make me weak.

For me, it created enough space in my mind to start finding solutions again.

Before that, every problem felt stacked on top of every other problem.

The business was not just the business.

It was my income, my identity, my future, my independence, and proof that I could still make an impact.

Every delayed task felt like failure.

Every unfinished project felt like evidence that I could not do this anymore.

Therapy and medication helped me separate the problems.

  • What needed emotional support?

  • What needed a new system?

  • What needed another person?

  • What needed to be delayed?

  • What needed to be stopped completely?

  • What could technology handle?

  • What did I need to release because the old way was no longer realistic?


That clarity changed everything.

I began rebuilding the business around the truth of my life instead of the fantasy that I would suddenly be able to work exactly the way I used to.

I grew my team.

I brought in people with skills I did not have or could no longer use in the same way.

I added project management support.

I leaned more heavily on experts.

I started documenting processes so I would not have to explain every task repeatedly.

I built systems that could hold information I could no longer keep visually organized in the same way.

I started using AI, automations, screen readers, connected tools, and workflows that allowed me to complete more steps independently.

And I had to change the way I led.

At first, I tried to delegate by telling people to do everything exactly the way I had done it.

That was not leadership. That was me trying to clone myself.

It frustrated me, and it frustrated them.

The truth was, they were not me.

That was not the problem. That was the point.

I had hired them because they brought different strengths, experiences, and ways of thinking.

I had to stop telling my team to be me and start empowering them to be themselves while staying aligned with the mission.

I began sharing more of the vision.

I told them what was working and what was not.

I told them when I was frustrated.

I asked for feedback.

I allowed them to recommend better ways to do things.

I stopped treating the company like something they worked for and began treating it like something we were building together.

That shift made us stronger.

The business did not survive because I forced myself to work harder.

That would have been impossible and unhealthy.

It survived because I stopped expecting one person—especially one person going through major vision loss and depression—to carry an entire company alone.

It survived because I got mental-health support.

It survived because people listened when I told the truth.

It survived because I accepted that my old systems were no longer enough.

It survived because I let technology remove barriers.

It survived because I built a team.

It survived because I became willing to lead differently.


And eventually, I experienced something I had been missing for months.

I worked for ten hours again.

Now, I am not recommending that everybody work ten hours straight. That is not the lesson.

The lesson is how it felt.

For the first time in a long time, I was able to keep moving from one task to the next without constantly waiting for someone else to complete the next step.

I wrote.

I organized.

I sent emails.

I moved projects forward.

I used AI and connected tools to complete work that had previously been trapped behind a visual barrier.

And I felt like I had gotten a piece of myself back.

That day reminded me that the business was not dying because I was no longer capable.

It was struggling because the way it had been built no longer matched the way I needed to work.

There is a major difference.

Sometimes we make a personal judgment about what is actually a design problem.

We say, “I am failing,” when the real issue is that the system depends on something we can no longer provide consistently.

We say, “I am not disciplined enough,” when the system ignores our energy, health, memory, caregiving responsibilities, disability, or actual capacity.

We say, “Maybe I am not meant to do this,” when what we really need is another tool, another person, a clearer process, a different schedule, or a new way to reach the same outcome.

I could not save my business by pretending I was still the same worker I had been before my vision changed.

I had to build a business that was accessible to me.

That meant accepting some uncomfortable truths.

I could not be the only person who knew how everything worked.

I could not be involved in every small decision.

I could not make the company depend on my eyes.

I could not wait until I felt emotionally perfect before asking for help.

I could not keep celebrating my ability to do everything while quietly drowning under everything.

And I could not build the future around the hope that my disability would disappear.


The future had to work with the life I actually had.

That is the lesson I carry forward now.

When something in your life changes, the first question should not always be, “How do I force myself to keep doing this the old way?”

A better question may be, “What needs to change so the outcome is still possible?”

Maybe that means treatment.

Maybe it means rest.

Maybe it means therapy.

Maybe it means medication.

Maybe it means a team.

Maybe it means automation.

Maybe it means a different offer, schedule, role, or business model.

Maybe it means admitting that something is no longer working before it takes everything else down with it.

The business almost did not make it.

I almost did not know how to make it work inside my new reality.

But almost is not the same as over.

Today, I am still building.

I am still learning.

I am still adjusting.

I still have days when my eyes hurt, my energy changes, or a task takes longer than I want.

I still have moments when depending on other people frustrates me.

I still have systems that need improvement.

But now, I understand that my business does not need me to be superhuman.

It needs me to be honest.

It needs clear systems.

It needs capable people.

It needs accessible tools.

It needs a leader who is willing to change the plan without giving up on the vision.

And that leader is still here.

blog author avatar

Cori Fonville

Cori Fonville Foster, DTM is the CEO of IROC Marketable Business Solutions, LLC and a business systems strategist dedicated to helping service-based entrepreneurs turn big ideas into profitable, sustainable companies. As the author of Big Dreams, Bold Moves: Turning Your Vision into Action, Cori blends practical strategy with real-world experience to guide business owners through growth, productivity, and leadership with clarity and confidence. Through IROC MBS, Cori provides frameworks, tools, and resources that simplify marketing, operations, and client management. Her work includes high-impact resources such as the 5 Ways to Turn Clients into Repeat Buyers, 20 Plug-and-Play Lead Gen Ideas for Coaches & Consultants, The Business Systems Starter Pack, CEO Metrics Tracker, and the High-Converting Sales Call Script — all designed to help entrepreneurs build systems that scale. Cori’s mission is simple: equip founders with the structure, strategy, and support they need to move boldly from vision to execution and build businesses that truly work for their lives.

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